

The trend of social moving from the consumer realm to business software will be the topic of an upcoming post. Gist, a Seattle based company, is bringing social elements to email and contact management. Nimble, a Santa Monica based start-up, is bringing social to CRM, Customer Relationship Management. Social is being added to search, shopping, mobile, content, and even business.

Zynga is making a fortune with casual social games. Social Layer - Social elements are popping up in just about everything. Call me crazy, but that is my loose definition of "friends" for Facebook. Perhaps I use Facebook differently than most, but I only accept friend requests from people I actually know, People I have actually met, or have exchanged meaningful email or phone calls. Hmmm.there must be a lot of promiscuous friending going on out there. It will lead you to the same place as the next steps. You can also long-press on a shortcut in the shortcut bar, then select Shortcut bar preferences from the popup. Promiscuous Friending - You would think that if "someone you may know" has 100 mutual friends with me that I would at least know of them. To add or hide Facebook shortcuts via the settings, follow these steps: Locate and tap Menu (the hamburger icon) on the right of the shortcut bar. There is certainly an algorithm that suggests people, but exactly how it works is a mystery. Other times I have no clue who the "suggested friends" are. Many times I know who the people are, but have never actually met them. The people are not listed in rank order by the number of friends you have in common. But again, the algorithm intoduces some randomness. It is based on friends of friends, mutual friends, employers or schools you have in common, your home town, current city, and probably a few other things. People You May Know - How does Facebook decide which people to put in the "People You May Know" list on the right side bar? That one seems more obvious.

Is it scary that Facebook seems to know who we care about, and who cares about us.but we don't know how they know this? For me it is more thought provoking than scary. Serendipity and randomness must play a part. I try to think of any "interactions" I recently had with them. I refreshed the page a couple times and another set of people are displayed. Every one of those people are friends that I have recently interacted with on some level. At left is a screen shot from my Facebook page this morning. Every time I check my Facebook profile page I scan down the left side bar where 10 friends are displayed. It often indicates a user profile.īut, there must be more to this. Account icon An icon in the shape of a person's head and shoulders.
